Cebu’s most affluent and influential professionals rely on Cebu Daily News for their daily dose of comprehensive local, national, international, business, sports and lifestyle news. As the only fearless and independent newspaper, the news and views are always relevant and people-oriented. CDN introduced to its region the European and American trend of shifting from broadsheet to tabloid or “compact” format. With its reader-friendly size, it is convenient to carry around without diminishing the value of the content. From being a local community paper, Cebu Daily News has since gone regional, with distribution reaching out to Bohol , Siquijor, Negros Oriental and Leyte , proving that CDN is truly the biggest regional daily in the Visayas. Fair, accurate and hard-hitting, CDN is the only regional daily wholly independent of regional political ownerships and interests. The year 2001 saw CDN win the Best Edited Daily award from the PPI-KAS National Press Awards.
Ad Rates
Display Ad Rates: Effective April 2006
Black and White Ads
Standard Sizes
Inside Page
Back Page
Base Rate:
Per col. cm.
85.00
118.00
Full Page
6 cols x 35.7cm.
Php 18,000.00
Php 25,000.00
1/2 Page
6 cols x 17.85 cm.
Php 9,090.00
Php 12,625.00
3 cols x 35.70 cm.
1/4 Page
3 cols x 17.85 cm.
Php 4,545.00
-
Black and White Ads
Standard Sizes
Page 3
Page 5
Page 7
Base Rate: Per col. cm.
108.45
99.00
94.30
Full Page
6 cols x 35.7cm.
Php 23,000.00
Php 21,000.00
Php 20,000.00
1/2 Page
6 cols x 17.85 cm.
Php 119,500.00
Php 10,500.00
Php 10,000.00
3 cols x 35.70 cm.
1/4 Page
3 cols x 17.85 cm.
Php 5,750.00
Php 5,250.00
Php 5,000.00
Section
Ad Rates
Centerspread
Php 36,000.00
Foot Ad (Frontpage/Full Color)
Php 15,000.00 (6c x 4cm)
Line Ad
1st three lines
50
succeding lines
20
All Rates are exclusive of 12% VAT.
Color Surcharge:
Full Color
100%
Two Colors
80%
Spot Color
40%
Creative Surcharge
20%
Conversion Table
Size
No. of Columns : Six (6)
1 column
3.97 cm.
2 columns
8.24 cm.
3 columns
12.56 cm.
4 columns
16.89 cm.
5 columns
21.21 cm.
6 columns
25.5 cm
Page Size
27.94 x 38.10 cm.
Printed Area
25.48 x 35.7 cm.
Policies and Requirements
Materials:
Zip Disk, 3 1/2 disk or CD
Adobe Photoshop/ .tiff /.jpg format
200 dpi resolution with print-out
Deadlines:
Booking & Ad Reservation/Cancellation/Correction:
Inside B&W
12NN one(1) working days before publication
Prime Pages (3,5,7, Back)
5PM two(2) working days before publication
Ad with spot or 2 colors
5PM two(2) working days before publication
Full Color Ads
5PM five(5) working days before publication
Terms and Conditions
Cebu Daily News reserves the right:
To accept or reject advertisements in accordance with editorial and business policies.
To supersede any condition(s) appearing on any advertiser’s or advertising agency’s contracts, orders, or copy instructions which conflict with publication policies.
To have all ads clearly identified by the trademark or signature of the advertiser. Materials, which, in the judgement of Cebu Daily News, look like or resemble editorial pages or ads in cartoon technique may be marked “Advertisement” or “Advt.”.
To reject ads promoting bold shows and similar entertainment and those exploiting sex.
Not to be responsible for poor reproduction caused by materials with wrong specifications.
Only written complaints filed within 30 days after the publication date shall be entertained.
A material that is not in the possession of Cebu Daily News at our deadline will be replaced be a similar sized “This Space Reserved” ad. The space reserved will be billed to the advertiser and/or the advertising agency responsible for the delayed material.
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Cebu’s most affluent and influential professionals rely on Cebu Daily News for their daily dose of comprehensive local, national, international, business, sports and lifestyle news. As the only fearless and independent newspaper, the news and views are always relevant and people-oriented. CDN introduced to its region the European and American trend of shifting from broadsheet to tabloid or “compact” format. With its reader-friendly size, it is convenient to carry around without diminishing the value of the content. From being a local community paper, Cebu Daily News has since gone regional, with distribution reaching out to Bohol , Siquijor, Negros Oriental and Leyte , proving that CDN is truly the biggest regional daily in the Visayas. Fair, accurate and hard-hitting, CDN is the only regional daily wholly independent of regional political ownerships and interests. The year 2001 saw CDN win the Best Edited Daily award from the PPI-KAS National Press Awards. 
