The most widely circulated news magazine for kids and tweens in broadsheet and magazine format. Junior Inquirer’s kid-friendly editorial excellence has been awarded by both the UNICEF and the Philippine Press Institute.
The Junior Inquirer (Metro) is Philippine Daily Inquirer’s section that’s specially dedicated for and by kids. Published every Saturday in tabloid format, 50,000 copies are distributed to the top schools of Metro Manila the first three Saturdays of the month for free.
The Junior Inquirer (Special) is Philippine Daily Inquirer’s once-a-month treat for kids. Now with a bigger national scope in broadsheet format, JI Special is distributed every last Saturday of the month with every copy of PDI.
Readership
AB and upper C, 6-12 years old, early high school; inquisitive, loves to learn about new things (from nature to technology, from entertainment to new discoveries); part of a dual income household; friendly, imaginative and creative; loyal (they look forward to JI every time it comes out)
Ad Rates
Base Rate:
Php 165.00 per column/centimeter
Ad Rates:
Approximate Size
Size
Black & White
Full page
7cols. x 30cm.
143,100.00
1/2 page
7cols. x 15cm.
108,000.00
4cols. x 26cm.
84,000.00
1/4 Page
7cols. x 8cm.
72,900.00
4cols. x 13cm.
36,000.00
Rates are exclusive of 10% VAT
Color Surcharges:
Full Color
35%
Size Conversion Table
1 column
3.2 cm
2 columns
6.7cm
3 columns
10.2cm
4 columns
13.8
5 columns
17.5
6 columns
21.0
7 columns
24.7
Policies and Requirements
Material Deadlines
• Deadline for reservation: One (1) week before publication
• Deadline for material submission: Four (4) days before publication
Mechanical Requirements
Color Ads : Positive or Negative with colorguide or proof
Black and White Ads : Positive or Negative
* Free Ad Layout Service Available
Screen Requirements
Approximately 85 to 100 lines per square inch.
Terms and Conditions
The Philippine Daily Inquirer reserves the right:
To accept/reject advertisements in accordance with the publisher's policies.
To not be bound by any condition appearing on any advertiser's or advertising agency's contracts, orders, or copy instructions which conflict with publication policies.
To have all ads clearly identified by the trademark or signature of the advertiser. Materials which in the judgement of the Philippine Daily Inquirer look like or resemble editorial page or ads in cartoon technique may be marked "Advertisement" or "Advt"
To reject ads promoting sauna and massage parlors, bold shows and similar entertainment and those exploiting sex
To not be responsible for poor production caused by materials with wrong specification
Only written complaints filed within 30 days after the publication shall be entertained
Final layout and copy are subject to editorial approval
Materials that are not in the possession of the Philippine Daily Inquirer at our deadline will be replaced by a similarly sized "Inquirer" house ad. The space reserved will be billed to the advertisers and/or the advertising agency responsible for the delayed material.
Advertising production material not claimed within twelve(12) months of last publication will be disposed by the Inquirer.
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The most widely circulated news magazine for kids and tweens in broadsheet and magazine format. Junior Inquirer’s kid-friendly editorial excellence has been awarded by both the UNICEF and the Philippine Press Institute. 
