More than 50 top companies "have placed ads in Libre." What do they know that you don't?
Aimed at 600,000 working class commuter of LRT and MRT, Inquirer Libre provides a captive audience with the time to read news and advertising messages. With its crisp, exciting articles and handy size, these early morning commuters no longer sleep or do nothing inside the train. When they get off the train, they pass on their copies to officemates, friends and family members thus, extending the reach of the paper. But the best thing about Libre is that it is FREE.
Making it perhaps the most captivating thing in transit. The companies on board took the right vehicle to reach their market: Libre. So, What are you waiting for? Climb on board.
Ad Rates
Base Rate
Php 254.00 per column/centimeter (Monday to Friday)
Monday to Friday
Approximate Size
Size
Area
(col/cm)
Full Color
Black and White
Full Page
7 cols. x 30 cm
210
Php 96,012.00
Php 53,340.00
3/4 page
7 cols. x 23 cm
161
Php 73,609.20
Php 40,894.00
5 cols. x 30 cm
150
Php 68,580.00
Php 38,100.00
1/2 page
7 cols. x 15 cm
105
Php 48,006.00
Php 26,670.00
5 cols. x 21 cm
105
Php 48,006.00
Php 26,670.00
1/4 page
7 cols. x 7.5 cm
52.5
Php 24,003.00
Php 13,335.00
3 cols. x 17.5 cm
52.5
Php 24,003.00
Php 13,335.00
Prices are exclusive of 12% VAT.
Conversion Table
1 column
3.2 cm
2 columns
6.7cm
3 columns
10.2cm
4
columns
13.8
5 columns
17.5
6 columns
21.0
7 columns
24.7
Color Surcharges:
One (1) Spot Color
30%
Two (2) Spot Color
60%
Full Color
80%
Position Surcharges:
Front
30%
Back
15%
Flyer Insert Rate: Php 1.35
Policies and Requirements
Deadlines
Reservation
5PM
two(2) days before publication
Materials
3PM day before publication
Cancellation
3PM day before publication
Mechanical Requirements
Color Ads : Positive or Negative with colorguide or proof
Black and White Ads : Positive or Negative
Digital Pre-press in diskette or zip disk
(Applications: Pagemaker, Corel Draw, Photoshop)
* Free Ad Layout Service Available
Screen Requirements
Approximately 85 to 100 lines per square inch.
Terms and Conditions
The Philippine Daily Inquirer reserves the right:
To accept/reject advertisements in accordance with the publisher's policies.
To not be bound by any condition appearing on any advertiser's or advertising agency's contracts, orders, or copy instructions which conflict with publication policies.
To have all ads clearly identified by the trademark or signature of the advertiser. Materials which in the judgement of the Philippine Daily Inquirer look like or resemble editorial page or ads in cartoon technique may be marked "Advertisement" or "Advt"
To reject ads promoting sauna and massage parlors, bold shows and similar entertainment and those exploiting sex
To not be responsible for poor production caused by materials with wrong specification
Only written complaints filed within 30 days after the publication shall be entertained
Final layout and copy are subject to editorial approval
Materials that are not in the possession of the Philippine Daily Inquirer at our deadline will be replaced by a similarly sized "Inquirer" house ad. The space reserved will be billed to the advertisers and/or the advertising agency responsible for the delayed material.
Advertising production material not claimed within twelve(12) months of last publication will be disposed by the Inquirer.
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