Php 330.00 per column/centimeter (Monday to Saturday)
Monday to Saturday
Black & White
1 Color + 30%
2 Colors + 60%
Full Color + 80%
Full page
9x53 ccm
157,410.00
204,633.00
251,856.00
283,338.00
3/4 page
9x40 ccm
118,800.00
154,440.00
190,080.00
213,840.00
7x40 ccm
92,400.00
120,120.00
147,840.00
166,320.00
1/2 page
9x27ccm
80,190.00
104,247.00
128,304.00
144,342.00
1/4 page
5x24 ccm
39,600.00
51,480.00
63,360.00
71,280.00
4x30 ccm
3x40 ccm
1/8 page
4x15 ccm
19,800.00
25,740.00
31,680.00
35,640.00
3x20 ccm
2x30 ccm
* Prices are exclusive of 12% VAT.
Base Rate :Php 380.00 per column/centimeter (Sunday)
Sunday
Black & White
1 Color + 30%
2 Colors + 60%
Full Color + 80%
Full page
9x53 ccm
181,260.00
235,638.00
290,016.00
326,268.00
3/4 page
9x40 ccm
136,800.00
177,840.00
218,880.00
246,240.00
7x40 ccm
106,400.00
138,320.00
170,240.00
191,520.00
1/2 page
9x27ccm
92,340.00
120,042.00
147,744.00
166,212.00
1/4 page
5x24 ccm
45,600.00
59,280.00
72,960.00
82,080.00
4x30 ccm
3x40 ccm
1/8 page
4x15 ccm
22,800.00
29,640.00
36,480.00
41,040.00
3x20 ccm
2x30 ccm
* Prices are exclusive of 12% VAT.
Position Surcharges:
Centerspread
+20%
Pages 3,5,7
+15%
Backpage Main
+15%
Back page Business
+15%
Frontpage Lifestyle
+15%
Frontpage Business
+20%
Column Guide
1 column
3.0 cm
2 columns
6.34cm
3 columns
9.69cm
4 columns
13.03
5 columns
16.38
6 columns
19.72
7 columns
23.06
8 columns
26.41
9 columns
29.75
Ear Ads : Black and White (+ 80% color surcharge on full color ads)
Monday to Saturday
Php 5,856.40
Sunday
Php 6,490.00
Flyer Insert Rate: Php 1.35 /flyer (5,000 minimum no. of flyers/deadline - 4 days prior to publication)
Creative Executions:
Super Panoramic ADS
Six-page or eight-page fold-out are available for high impact campaigns.
* 6-page (4+2) = Php 1,133,352.00, full color
* 8-page (5+3) = Php 1,416,690.00, full color
Regional Ads
Ads can be customized for Luzon, Visayas and Mindanao
OUT-OF-THE-BOX Scented ink, floating ads, stick-ons, and inserts for selective distribution and target markets are also available.
Scented: +15% of ad cost
Floating: +30%, subject to Editorial approval
Stick-ons: Php1.50 per insert, minimum of 5,000 inserts
*All Prices are computed in Philippine Peso.
Prices are exclusive of 12% VAT.
Payment upon reservation for direct placements.
Policies and Requirements
Material Deadlines: Main: 6pm, one(1) day before issue date
Business: 5pm, one(1) day before issue date
Sports: 5pm, one(1) day before issue date
Entertainment, Lifestyle and other advanced sections: 6pm, two(2) days before issue date
Booking Deadlines: Overnight Sections
Main, Business, Sports: 12NN, one(1) day before issue date
Advanced Sections
Lifestyle, Sunday Biz, Business Monday and Friday, 2BU!, Super, Entertainment, Motoring: 3pm, three(3) days before issue date
To accept/reject advertisements in accordance with the publisher's policies.
To not be bound by any condition appearing on any advertiser's or advertising agency's contracts, orders, or copy instructions which conflict with publication policies.
To have all ads clearly identified by the trademark or signature of the advertiser. Materials which in the judgement of the Philippine Daily Inquirer look like or resemble editorial page or ads in cartoon technique may be marked "Advertisement" or "Advt"
To reject ads promoting sauna and massage parlors, bold shows and similar entertainment and those exploiting sex
To not be responsible for poor production caused by materials with wrong specification
Only written complaints filed within 30 days after the publication shall be entertained
Final layout and copy are subject to editorial approval
Materials that are not in the possession of the Philippine Daily Inquirer at our deadline will be replaced by a similarly sized "Inquirer" house ad. The space reserved will be billed to the advertisers and/or the advertising agency responsible for the delayed material.
Advertising production material not claimed within twelve(12) months of last publication will be disposed by the Inquirer.
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