Our Market

Amplified to an audience of more than 30 million.

For most Filipinos, the Inquirer has a proven track record of telling stories that set the agenda; stories that uncover the truth; and stories that are first, fair and fearless.

Circulations / Readership Data
Source: Nielsen 2016: 10 + years old across ABC1 from Urban areas nationwide Broadsheet readers in the past week
Sections
Reader Profile
 
TEENS
COLLEGE/
1st JOBBERS
EMERGING
ADULTS
YOUNG
FAMILIES
MATURE
ADULTS
EARLY EMPTY
NESTERS
AB
C
D
E
OUR CORE READER MARKETS
EMERGING ADULTS
MATURE ADULTS
EMPTY NESTERS
25-34 years old
35-45 years old
45 years old & up
EMERGING
25-34 years old
MATURE
35-45 years old
EMPTY
45 years old & up

Questions? We may have covered it already.

Inquirer is known for its credibility, advertisers can leverage on this. An ad placed in a respectable newspaper is perceived by readers as a brand that can be trusted, which aids in sales generation.

Pages 3,5,7 are Right Hand side pages and are the first pages that the readers see when they flip the pages of the paper. As such they are considered prime spots.

The front page usually contains the biggest news of the day and is the first thing you see when you pick up the paper.

PDI has 1,979,000 eyeballs reached per day.

It is a digital replica of the paper that is available via a mobile app.