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For most Filipinos, the Inquirer has a proven track record of telling stories that set the agenda; stories that uncover the truth; and stories that are first, fair and fearless.
Inquirer is known for its credibility, advertisers can leverage on this. An ad placed in a respectable newspaper is perceived by readers as a brand that can be trusted, which aids in sales generation.
Pages 3,5,7 are Right Hand side pages and are the first pages that the readers see when they flip the pages of the paper. As such they are considered prime spots.
The front page usually contains the biggest news of the day and is the first thing you see when you pick up the paper.
PDI has 1,979,000 eyeballs reached per day.
It is a digital replica of the paper that is available via a mobile app.